Throughout its history, Colmar has been deeply rooted in the world of skiing, providing innovative and performance-driven apparel for athletes and enthusiasts alike. Their commitment to quality and innovation has allowed them to expand into lifestyle apparel while maintaining their sporting heritage. The brand's legacy is evident in its long-standing collaborations with renowned athletes and designers, and its dedication to using cutting-edge technology in its products. As they look towards the future, Colmar promises to continue pushing the boundaries of performance and style, making it a relevant brand for generations to come.
SPORT IN STYLE
THIS HAS BEEN COLMAR SINCE 1923
"SKIING HAS BECOME THE SPORT OF THE MOMENT AND COLMAR IS UP ON THE PODIUM WITH THE ITALIAN STAR PLAYERS: A DREAM CALLED BLUE AVALANCHE"
1923 - 1940s:
Founded by Mario and Irma Colombo in Monza, Italy, initially producing felt for hats and gaiters.
Started making work overalls from treated cotton, which eventually drew the attention of skiing pioneers like Leo Gasperl.
Established a contract to produce Sahara jackets for the French Foreign Legion.
1950s - 1960s:
Collaborated with Zeno Colò, a prominent Italian skier, leading to the creation of the "guaina Colò" jacket.
Became a major supplier to the Italian Federation of Winter Sports (FISI) and expanded their presence in Italy and abroad.
1970s - 1980s:
Associated with the Italian national ski team, known as the "Valanga Azzurra" (Blue Avalanche), contributing to their victories.
Introduced the "In case of snow" slogan and modernized their brand identity with a stylized snowflake logo.
1990s - 2000s:
Collaborated with Italian skiing legends like Deborah Compagnoni, Manuela di Centa, and Alberto Tomba.
Opened their first flagship store in France and expanded their sporting lines to include golf apparel.
2010s - Present:
Introduced the Colmar Originals line of quilted jackets, gaining popularity in the lifestyle apparel market.
Partnered with the French Ski Federation (FSS) and collaborated with designers like Au Jour le Jour, Shayne Oliver, and White Mountaineering.
Continues to innovate in technical fabrics and collaborate with renowned partners, maintaining its family-owned roots in Monza.