In 2010 the MOS MOSH brand was born, founded by Kim Hyldahl. Like a phoenix rising from the ashes, MOS MOSH marked a new beginning for the founder. The first drawings were created from the kitchen counter of his home, and step by step a small collection of seven jeans and pants came to life. The signature was clear; well-fitted garments, high quality and most importantly designed with a twist in mind.

From the very beginning, MOS MOSH had a goal to reach an international wingspan, while staying true to our DNA and principles. Everything we do, we do with passion, love and heart. We are a small but focused organization and we value the relationship between the people involved.

"Attention to detail - always with a twist"


The MOS MOSH philosophy

When it comes to design, fit, and the little twist, this is what makes MOS MOSH unique. It goes for jeans. It goes for people and it goes for our entire organization.

We believe it is very essential to put your heart into everything you do. We strive to be the best, in every way. To make sure every garment is perfect, we always twist and turn it. It is essential for us to be known for our passion and for not compromising.






We keep our feet steadily planted on the ground. Remembering who we are and where we came from, makes us very humble. We are a fast-growing organization, with busy schedules, and we know the importance of constantly having to innovate ourselves. Laying back and letting success get the best of us is not in our DNA. Hard work and the element of surprise is one of our strongest qualities. We deliver more than people expect – beautiful, high quality collections, always made with a twist.

No matter how fast the MOS MOSH train is going, we stay true to our DNA and humble principles.