Desires was launched in 2013 with a mission to create fashion for young women at competitive prices so they can dress, love, learn and live the way they want. Inspired by the bold and inquisitive lifestyle of young women, Desires offers a complete fashion experience.

We redefine, We are attentive, We are female power!

Desires is now owned by Redefined Fashion A / S, and is part of a fashion house with a total of 6 brands in fashion for women, including Minus, Friendtex, Peppercorn, Once, and White and More. We are a dynamic owner led company in high growth with headquarters in Ikast. Through great passion and attention we redefine maturity. We believe that all women deserve a wardrobe built on female power, which emphasizes their personality and inspires them to live the life they want.


Collections that demonstrate international female power, where the raw Nordic style meets the feminine Southern European finesse, confirm how we match the unpredictable, independent and young woman.
Desires is a redefined value-for-money brand that will do things its own way. The small big player who dares to make quick decisions and is flexible. Desires will no doubt be recognized for its good quality, reasonable prices and attention to detail with attitude. The clothing has a wide range of feminine, sexy and sporty looks - so the young woman has the freedom to dress according to mood. Desires are created for young women who are aware of how they dress.

A passionate young woman who goes full speed towards her goal - and enjoys the journey there in full force. She is fearless in her actions, and loves the freedom to challenge and redefine. She is inspired by people who make a difference while being aware of the environment. She is captivated by her own willpower and openness, which often throws her into new unfamiliar but exciting experiences. Sometimes she wins, other times she learns. A young woman who wants to express herself individually and wants to enjoy life - not carelessly, but fully.