Adhoc is an italian outerwear brand, the strong connection with travel, nature and fashion portrays the soul of the brand and the dream of the two founders too.

Urban Supply

is contemporary and casual menswear. It is uncomplicated fashion that draws inspiration from the current trend scene. The Urban Supply capsule ranges from the clean Nordic look to the refined – from simple, minimalistic and sharp to sophisticated and detail-oriented. Fabrics and fittings are in focus regardless of style direction. The width of the capsule reflects its large target group and emphasises the great commercial strength of the Urban Supply line.


The result is a “timeless outerwear concept” with a great focus to the quality of the materials, to all the details and to the forms. For this reason every adhoc garment is always perfect when you need, perfect everytime, for everyone, perfect everywhere.
At the time of the brand’s conception, we were dreaming about offering the city traveler an outerwear “suitable for any occasion” – both weather and non-weather related. Today each adhoc garment is a unique product where past and future, beauty and functionality, tradition and innovation intertwine without denying our original dream – rather reinforcing it.

Every adhoc item is characterized not only by carefully selected materials and a high quality manufacturing, but also and more importantly by the commitment and passion of those who conceive, create and bring our products to life.
Someone who owns an adhoc garment is often a customer who was looking for something ad hoc for a particular situation and ended up with a product made ad hoc for him.